In my concept work for Emily Henry, Author, I undertook a comprehensive redesign project that included crafting a distinct logo, establishing a cohesive brand identity, revamping the website, creating merchandise, and developing compelling advertising materials. Faced with the challenge of addressing inconsistencies on her existing site, I reimagined and harmonized the visual elements to ensure a seamless and engaging user experience.
The logo and brand identity were carefully designed to reflect Emily Henry's unique voice and literary style, creating a unified and memorable aesthetic across all platforms. The website redesign aimed at enhancing functionality, navigation, and visual appeal, providing visitors with an immersive and consistent brand experience. Additionally, the creation of merchandise and advertising materials further reinforced the brand identity, contributing to a cohesive and compelling presence for Emily Henry in both the digital and physical realms.
